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Jaime King Launches New Gender-Neutral Kids Clothes Line


behind the partnership.

The actress and model includes: Somehow, the world decided that children belong in blue and women belong in pink and anything other than that is odd or unusual and in some ways discredited as if allowing a child to use purple or hot pink is steering them in the incorrect direction.

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King s partnership with Nystrom not only makes sure to focus less on stereotypically male or female colors, however also integrates prints that are just as significant as they are enjoyable.

When I see my child at the playground holding hands and having fun with another kid despite age, race, situation or scenario all I see from him is loving, and the powerful and uncomplicated capability to link, King states.

So that’s where we came up with the idea to take animals that you d generally not see in the animal kingdom getting along, sharing a milkshake, she states of The Lion s Heart collection. Because that’s exactly what our kids do.

The reason I wanted to design collaboration with Gardner and the Gang is because the moment that I saw what Kristin was creating, I felt electricity within myself, King continues. My immediate thought was that this is not just ahead of its time, but the future of children s clothing.

King, who is mother to kids James Knight, 2, and Leo Thames, 10 months, with director partner Kyle Newman, 40, didn’t stop at wanting to produce clothing that was gender-fluid and empowering. The line is likewise implied to keep kids dreaming and playing artistically, both together and independently.

The most important thing for Kristin and me was making sure we’re not just making clothing; however we’re making clothing that truly excites the creativity that shares the message of camaraderie, togetherness and playfulness, the Sin City actress says.

This collection is significantly crucial because we want any child that likes our dresses to rock them, King continues. [For] any lady that doesn’t want to wear a skirt to place on some sweet leggings.

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